Apple this week released a new ad in its ongoing “Shot on iPhone” ad, promoting the iPhone 17 Pro and iPhone 17 Pro Max improved 8x optical zoom feature.
The ad promotes the feature with a series of quick zooms to show off what the iPhone 17 Pro and Pro Max models’ 8x optical-quality zoom can do with the 200mm focal length of the lens.
With an equivalent 200 mm focal length, the 8x optical-quality zoom makes this our longest iPhone Telephoto ever. So you can get dramatically closer with iPhone 17 Pro.
8x zoom is a new feature exclusive to the iPhone 17 Pro and the iPhone 17 Pro Max, released in September of last year. The previous iPhone 16 Pro lineup was limited to 5x optical zoom.
Apple had used the same lead actor in a “Detectives” ad for the iPhone 13 Pro/Pro Max lineup, promoting the devices’ discuss Cinematic mode while sitting in a car on what appears to be a stakeout.