Apple has announced that during 2025 it prevented over $2.2 billion in potentially fraudulent transactions, making it a total of more than $11.2 billion in prevented over the past six years.
Apple says it also took a number of actions to block bad actors from distributing malicious software, with more than 2 million problematic app submissions rejected last year alone.
The App Store was built on two core principles: provide users with a secure, trusted place to discover apps, and offer developers a vibrant marketplace to grow their businesses.
Delivering on these principles requires vigilance and dedication. As the digital landscape expands, malicious actors continue to evolve their methods, often using deceptive tactics to target consumers and legitimate businesses. To outpace these challenges, Apple continuously improves its multilayered defenses, leveraging a combination of expert human review and advanced machine learning technologies to detect and stop malicious activity.
The App Store now welcomes more than 850 million weekly visitors across 175 virtual storefronts around the globe.
In 2025, Apple’s Trust and Safety teams stopped multiple large-scale attempts to create fraudulent accounts, successfully rejecting 1.1 billion fraudulent customer account creations, while deactivating an additional 40.4 million customer accounts for fraud and abuse. Apple also terminated 193,000 developer accounts over fraud concerns, while rejecting more than 138,000 developer enrollments.
Apple also in 2025 detected and blocked 28,000 illegitimate apps on pirate storefronts, including malware, pornography apps, gambling apps, and pirated versions of legitimate apps from the App Store.
During 2025, the App Review team evaluated more than 9.1 million app submissions, welcoming over 306,000 new developers to the platform. Plus, the team rejected over 1.2 million new apps and nearly 800,000 app updates for failing to adhere to App Store Review Guidelines.
The App Review team in 2025, the team removed nearly 59,000 apps for being modified post-review with the intent of financial fraud. Apple also rejected over 22,000 submissions for containing hidden or undocumented features, as well as 371,000 submissions that were found to be copying other apps, were found to be spam, or otherwise misled users. More than 443,000 submissions were rejected due to privacy violations.
In 2025, Apple processed over 1.3 billion ratings and reviews, identifying and blocking close to 195 million fraudulent ratings and reviews from appearing. Apple also blocked close to 7,800 deceptive apps from appearing in App Store search results and an additional 11,500 apps from appearing on App Store charts, helping to ensure that honest developers are properly showcased for their hard work.
During 2025, Apple prevented more than $2.2 billion in fraudulent transactions, stopped more than 5.4 million stolen credit cards from being used to make fraudulent purchases, and banned nearly 2 million user accounts from transacting again.
Apple also rejected more than 5,000 apps from appearing in the Kids category for failing to adhere to the App Store’s strict rules for apps aimed at children.