Media platform Plex on Tuesday announced that it is increasing the price of its Lifetime Plex Pass option to $750, a $500 leap from the option’s current $250 price tag. Plex previously increased the cost of the Lifetime Plex Pass from $120 to $250 in March 2025.
Plex says the new price better reflects the value of the software that it is building and maintaining.
Over the years, as our software and product has evolved, the breadth of features and benefits included with your Plex Pass has expanded. This increase ensures we can continue to invest resources into building and maintaining the Plex personal media software, while continuing to offer a Lifetime option.
The company says that while it has considered removing the Lifetime Plex Pass, as recurring subscriptions help pay for long-term development, but decided to continue to offer it, as it’s a “valuable option” for many Plex users.
If you’ve never used Plex, it is media server software that allows users to stream their library of content from a device with the server software installed to any other connected video capable device. While the software is a free download, the Plex Pass unlocks several premium features like hardware transcoding, offline downloads, server management, remote streaming, mobile syncing, and more.
Plex users that have already bought a lifetime pass will see no change in their subscriptions. Customers can purchase a Lifetime Plex Pass for $250 prior to when the price changes on July 1, 2026 at 12:01 a.m. UTC.
Plex is also not increasing the price of its subscription Plex Pass, which is $7 per month or $70 per year.