Apple has cut dozens of Vision Pro team members that worked on several features, such as immersive video and gaming, while also laying off Siri and AI team members, reports Bloomberg’s Mark Gurman.
Gurman says Apple is “largely shutting down” and that approximately 100 employees who were part of the Vision Products Group have been laid off, with Apple also cutting 100 other employees from its Siri and software groups.
Apple told Vision Pro employees that the realignment is based on how customers are using the device, suggesting immersive video has not worked out like the company had wanted. Bloomberg says the immersive videos Apple has produced can cost millions of dollars to film, and it has not been cost-effective. While Apple will continue to make movies in-house, albeit a smaller number of videos, they’ll rely on third-party 3D content.
On the Siri team, Apple is creating new positions for the shift to Siri AI and prioritizing work on AI features.
The company told Bloomberg that the overhauling some of its teams is part of an effort to “evolve” its business and deliver a better experience for customers. Affected employees will be allowed to apply for other positions at Apple.
While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple.
Despite the cuts, the Vision Pro and visionOS operating system are not being eliminated. While Apple continues to work on AI smart glasses, widely-expected to hit store shelves in 2027, that device will not support 3D gaming or video.