The lucky few that have gotten to try Apple’s upcoming foldable “iPhone Ultra” have been wowed by most all of the features of the new device, excepting the camera, according to Bloomberg‘s Mark Gurman.
Gurman’s comments came in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in their pockets, as well as the feel and durability of its hinge mechanism. He consider it to be “the company’s most exciting new product in several years.” Testers also have high praise for the new iPad-like app layouts that take advantage of the larger internal display when the device is unfolded.
It’s going to be an ultra-premium device that provides a halo for the full Apple lineup and will be a marketing engine to get people into the company’s retail stores.
Gurman says Apple’s foldable device also performs well as a camera viewfinder. However, the camera is a bit disappointing, as the device lacks a telephoto lens. The device is expected to feature a dual-lens rear camera system built around a 48-megapixel main lens paired with an ultra-wide lens.
This phone will top $2,000, and the Venn diagram of people willing to spend top dollar on an early-adopter product and those who appreciate advanced camera capabilities — including deeper zoom — is probably pretty close to a circle.
The foldable iPhone is expected to use Touch ID integrated into the side button instead of in-display Face ID. The iPhone Ultra is said have a 5.5-inch outer display and a roughly 7.8-inch inner display when opened, making for a wide book-style design.
The “iPhone Ultra” is scheduled to debut alongside the iPhone 18 Pro and iPhone 18 Pro Max at a launch event in early September. The device is rumored to start at $2,000 and climb past $2,500 for higher storage tiers.