Beats officially announced its new Beats 360 headphone this week. They are priced at $349.99, and can be pre-ordered at Amazon, ahead of their official Thursday launch.
Beats 360 represents a rethinking of the Beats over-ear headphone design, with an emphasis on sound quality, comfort, and customizability.
For the first time from Beats, interchangeable ear cushions and headband cushions let users customize their headphones with different colors and cushion types to match their style, activity, or mood.
Beats 360 will be sold alongside the brand’s Studio Pro over-ear headphone, with the Studio Pro being available at a lower price of $299.99, down from $349.99. Compared to Studio Pro, Beats 360 features a completely new acoustic architecture that delivers up to 1.75× more active noise cancellation and a 12dB increase in output while maintaining clarity across all frequencies with low distortion.
Beats 360 offers active noise cancellation (ANC), which uses a system of eight microphones to analyze the acoustic environment inside and outside the headphone. A Transparency mode is available when you want to hear the world around you. Turning off ANC and Transparency activates Adaptive EQ to continually tune acoustic performance.
Beats 360 is the first over-ear Beats headphone with sweat and water resistance with an IPX4 rating.
Beats 360 is available in four color options: Black, Cloud (an off-white), Pink, and Sky (a light blue). It includes comfortable color-matched Perfomance Knit ear and removal and interchangeable headband cushions. Separate Performance Knit cushion kits are available in all four of the standard colors, plus Volt (a neon yellow-green) and Navy.
Beats also announced that its Cushion Kits compatible with the Beats 360 are available for just $9.99 for the next month, down from $49.99. Both the Performance Knit and UltraPlush options are available at Amazon in all colors.
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