Disney+ and Hulu Raise Prices For Second Time in One Year

Disney+ and Hulu Raise Prices For Second Time in One Year

Disney on Wednesday announced it has increased the prices on several of its Disney+ and Hulu streaming subscription plans. The increase comes exactly one year after The House of the Mouse’s last price hike.

Premium ad-free plans are now $2 to $2.50 more expensive per month, and Disney’s ad-supported Disney+ and Hulu plans are $0.50 more expensive per month. The ad-supported Disney+ and Hulu bundle did not changed in price. Bundles that include ESPN or HBO Max rose by $2 to $3.

  • Disney+ (Ads) – $12.49, up from $11.99
  • Disney+ (No Ads) – $21.49, up from $18.99
  • Hulu (Ads) – $12.49, up from $11.99
  • Hulu (No Ads) – $21.49, up from $18.99
  • Disney+, Hulu Bundle (Ads) – $12.99, no change
  • Disney+, Hulu Bundle (No Ads) – $21.99, up from $19.99
  • Disney+, ESPN, Hulu Bundle (Ads) – $21.99, up from $19.99
  • Disney+ (No Ads), Hulu (No Ads), ESPN Select (Ads) – $32.99, up from $29.99
  • Disney+, Hulu, HBO Max Basic (Ads) – $21.99, up from $19.99
  • Disney+, Hulu, HBO Max Basic (No Ads) – $34.99, up from $32.99

Disney+ launched in November 2019, for just $6.99 per month. The service did not run ads at the time. The first ad-supported plan was announced in 2022. Pricing for the no ads option has increased by more than 200% in close to seven years.

The new pricing goes into effect for new subscribers today, existing subscribers will see the increase on their next monthly bill.