Apple has informed developers that it will soon raise App Store prices in several countries, including all countries that use the euro. In addition to Europe, prices will also increase in Chile, Egypt, Japan, Malaysia, Pakistan, South Korea, and Vietnam.
The price hikes are set to take place as early as October 5, 2022, and will include the prices of apps and in-app purchases but exclude auto-renewable subscriptions.
As early as October 5, 2022, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency. In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.
Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price. Exhibit B of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in Vietnam.
Once these changes go into effect, the Pricing and Availability section of My Apps will be updated. You can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.
Apple will update the Pricing and Availability section of My Apps when the price increase initiates. Developers will be able to change the price of their apps and in-app purchases if they see fit.
Updated price tiers are available here.
