Apple has announced that its customers in India can now connect with an Apple Specialist over video to shop Apple products in “a secure, personalised, and convenient way.” This marks the first expansion of the video shopping service outside of the United States, where it first debuted in March 2023.
The service connects customers with an Apple Store team member via a secure, one-way video call to browse the latest Apple products, discover new features, and learn about Apple’s trade-in program, financing options, and more, all from the comfort of their own homes. Online shopping is quite popular among Indians, and the new service offers a secure and personal way to shop for Apple products, from anywhere.
Earlier this year, Apple launched the Apple Store app in India.
The service allows customers to instantly connect with a Specialist to get help choosing the right Apple product for them. While the Specialist will appear on video, customers will remain on audio only. During the session, customers can get tailored, personalized advice, enabling them to compare models and learn more about available purchase options to decide on the product that best suits their needs. The service, offered in English, will support customers on iOS and non-iOS devices.
“India is a vibrant and dynamic market, and we’re thrilled to deepen our connection with customers here through Shop with a Specialist over Video,” said Karen Rasmussen, Apple’s head of Retail Online. “Whether someone lives in a metro city or a smaller town, we’re committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for. Our team members are excited to connect with even more customers in India and provide them with exceptional service as they learn what Apple products suit their needs.”
Shop with a Specialist over Video is available to customers in India from 10 a.m. to 7 p.m. IST from Monday to Friday on the Apple Store online.
