Apple has created an interactive version of the logo its using for its upcoming September 9 press event. The logo can be interacted with on the main Apple.com website. The website’s animated Apple logo changes color when touched.
Holding a finger over the Apple logo on an iPhone or iPad causes it to shift to a darker orange the longer you hold, and when swiping, the colors will change and follow your finger. On the Mac, a mouse or a trackpad can be used to achieve the same effect.
The Apple logo for the “Awe Dropping” event is designed to look like a thermal map or the output that you might see on a thermal camera. Some believe that the colors changing from shades of blue to shades of orange, perhaps indicating new iPhone colors.
The #AppleEvent invite on Apple's website is interactive! pic.twitter.com/8FA9WCrtTH
— Aaron (@aaronp613) August 26, 2025
At the event, Apple is expected to unveil the iPhone 17 lineup, which is expected to include a new ultra-thin iPhone 17 Air alongside the standard iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
The iPhone 17 Pro and iPhone 17 Pro Max are expected to boast a new durable aluminum frame, and a revamped bar-shaped rear camera module. The new iPhones are expected to be powered by updated A19 or A19 Pro chips, and ProMotion displays could be standard across the line.
As for the new iPhone 17 Air, which is expected to replace the “Plus” in the iPhone 17 lineup, will likely be Apple’s thinnest and lightest iPhone to date. The “Plus” is expected to feature a 6.6-inch display, Use Apple’s in-house developed C1 modem, and a single-lens rear camera.
Apple is also expected to unveil the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3. We could also possibly see new AirPods Pro 3 with an updated design, a new HomePod mini, and an updated Apple TV 4K.
Apple will also announce launch dates for iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, watchOS 26, and visionOS 26.
