Apple today unveiled its new iPhone 18 Pro and iPhone 18 Pro Max handsets. The new devices boast a new 48MP Fusion Main camera, now with variable aperture, and new Pro controls let users customize their experience in the Camera app.
Another big change in the iPhone 18 Pro and iPhone 18 Pro Max is a smaller, yet more useful Dynamic Island, which allows users to simultaneously track the happenings in up to three apps.
The Pro lineup is now powered by the A20 Pro chip that stays cool thanks to a next-generation vapor chamber which Apple says work together to deliver the highest sustained performance in iPhone history.
All of that power won’t come at the expense of your device’s battery, as a larger battery and advancements in Apple Silicon peovide what Apple claims is the largest battery life ever on an iPhone.
As you’d expect, the iPhone 18 Pro and iPhone 18 Pro Max both run iOS 27, Apple’s soon to be released new version of iOS, that finally brings the long promised Siri AI feature, powered by Apple Intelligence.
“With iPhone 18 Pro, we’ve made advancements to the areas our users care about most: camera, performance, battery, and intelligence. And we didn’t just make incremental improvements in these areas — we took huge leaps forward to create the best Pro iPhone we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 18 Pro makes it easy for anyone to capture stunning photos and videos using variable aperture, while providing more versatility for creators and more control for pros. Paired with impactful upgrades to Photographic Styles and powerful video capabilities, iPhone 18 Pro unlocks entirely new ways for users to express themselves.”
Pricing and Availability
- Pre-orders begin Saturday, September 12, with availability beginning Friday, September 18.
- iPhone 18 Pro and iPhone 18 Pro Max will be available in four finishes: black, silver, glacier, and an all-new burgundy.
- iPhone 18 Pro and iPhone 18 Pro Max will be available in 256GB, 512GB, 1TB, and 2TB storage capacities. Available in burgundy, glacier, silver, and black, iPhone 18 Pro starts at $1,199 (U.S.) or $49.95 (U.S.) per month, and iPhone 18 Pro Max starts at $1,299 (U.S.) or $54.12 (U.S.) per month for 24 months.
- Apple offers Apple Trade In, customers trading in iPhone 13 or later can get $175 to $885 (U.S.) in credit instantly. Apple also partners with select carriers to offer incredible deals, and customers can get up to $1,200 (U.S.) in credits when they trade in iPhone 14 or later — in any condition — to put toward iPhone 18 Pro or iPhone 18 Pro Max. Customers can take advantage of carrier deals by visiting the Apple Store online or an Apple Store location. For carrier deal eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers. To see what their device is worth and for trade-in terms and conditions, customers can visit apple.com/shop/trade-in.
- Apple Upgrade, a leasing program provided by Klarna and available in the U.S., gives eligible customers monthly payment options for iPhone 18 Pro, with 12- and 24-month leasing terms starting as low as $34.99 (U.S.) per month for 24 months. For more information, visit apple.com/shop/apple-upgrade.
- Customers in more than 65 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., and Vietnam, will be able to pre-order iPhone 18 Pro and iPhone 18 Pro Max beginning at 5 a.m. PT this Saturday, September 12, with availability beginning Friday, September 18. iPhone 18 Pro and iPhone 18 Pro Max will be available in 20 other countries and regions beginning Friday, September 25.
iOS 27 and Siri AI
iOS 27 will be available as a free software update on Monday, September 14. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.
Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages.
Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
Environmental Impact
Both models are made with 40% recycled content overall, including 100% recycled cobalt in the battery and 85% recycled aluminum in the enclosure. They are manufactured with 50% renewable energy. Their paper packaging is 100% fiber-based and can be easily recycled at home.
