Apple’s recently released Final Cut Pro X ($299, App Store Link) has certainly been making waves lately, with many customers unsatisfied with their purchase due to the new software’s inability to open files from previous versions, and lack of features present in prior software. Apple is now rectifying this situation by offering refunds to unsatisfied customers.
According to reports, Apple is granting this as a one-time exception to their “all sales are final” policy for the App Store, likely in an attempt to keep their professional audience – among their biggest money-making customers – satisfied with the company and its offerings.
Apple has reportedly been sending emails apologizing to customers who have complained, offering a full refund, and (intriguingly) keeping their machines authorized to use the software, rather than removing their ability to do so.
While it’s understandable that customers might be upset when a $300 piece of software doesn’t function as they expect, is Apple really responsible for issuing refunds to these customers? Does their lack of a trial-period for app purchases mandate them to take this sort of action? Or is Apple going out of there way – and above and beyond their responsibility – to make this situation right for their customers?
What are your thoughts? Sound off in the comments!