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Apple Issuing Refunds For Unsatisfied Final Cut Pro X Customers

Apple Issuing Refunds For Unsatisfied Final Cut Pro X Customers

Apple’s recently released Final Cut Pro X ($299, App Store Link) has certainly been making waves lately, with many customers unsatisfied with their purchase due to the new software’s inability to open files from previous versions, and lack of features present in prior software. Apple is now rectifying this situation by offering refunds to unsatisfied customers.

According to reports, Apple is granting this as a one-time exception to their “all sales are final” policy for the App Store, likely in an attempt to keep their professional audience – among their biggest money-making customers – satisfied with the company and its offerings.

Apple has reportedly been sending emails apologizing to customers who have complained, offering a full refund, and (intriguingly) keeping their machines authorized to use the software, rather than removing their ability to do so.

While it’s understandable that customers might be upset when a $300 piece of software doesn’t function as they expect, is Apple really responsible for issuing refunds to these customers? Does their lack of a trial-period for app purchases mandate them to take this sort of action? Or is Apple going out of there way – and above and beyond their responsibility – to make this situation right for their customers?

What are your thoughts? Sound off in the comments!

  1. Toledo8904 says:

    Apple definitely owes a refund to those unhappy with their purchase! With no trial period, a $300 price tag, and a huge overhaul of the design/functionality of the app, they created a recipe for disaster.

    But the real question is: why dis Apple make such a crappy “upgrade” to one of their best programs in the first place?

  2. Boxoflulz says:

    I’d say its above and beyond and looks good on Apple. If you buy software from anywhere, its final sale. Just try taking back that opened software box to a Best Buy or Futureshop and you won’t get any money back for it. And for good reason. Its not the disc that’s worth the money, its the licence. 

    Now digital copies could be different since they could just de-authorize your machine but that’s not the way its been implemented and that’s also for good reason. Refunds hurt developers, even if the developer is Apple to begin with there is a loss suffered by serving up the app for free after a refund. 

    I was actually very surprised to learn that they were allowing people to continue using it. That could be a smart move though. As they introduce bug fixes/add features with future releases these people are going to be the people that are the most vocal about its improvements. If Joe Somebody once cursed the program but now says its good, people are going to listen to him over others who haven’t used it as long. 

  3. Ryan Pearson says:

    Wait.  You get to KEEP THE LICENSE?  What’s to keep people from gaming the system here?  To wit:  Buy program, sit on it for a few days, complain enough to get a refund, continue using program free of charge.  Am I that jaded?

  4. Ryan Pearson says:

    Wait.  You get to KEEP THE LICENSE?  What’s to keep people from gaming the system here?  To wit:  Buy program, sit on it for a few days, complain enough to get a refund, continue using program free of charge.  Am I that jaded?

    1. You might be jaded – I tend to think that they’ll only be doing this for a very short time…and it’s probably limited to people that have already complained, at least that what I imagine.

      1. Cameramanpete says:

        Could it be that they know it was a big big mistake to not listen to their professional users and make something that you couldn’t even open you prior projects. Be careful Apple, Adobe is offering 50% off of Premiere and their production package. Could it be they see an open with the 50 millions users of final cut

  5. Ryan Pearson says:

    Wait.  You get to KEEP THE LICENSE?  What’s to keep people from gaming the system here?  To wit:  Buy program, sit on it for a few days, complain enough to get a refund, continue using program free of charge.  Am I that jaded?

  6. Ryan Pearson says:

    Sorry for the multiple posts.  I’m new to this comment solution.

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