Play it dumb. Play it safe.
That’s the tactic Sprint is taking with the rumors that they will soon be joining the ranks of iPhone carriers in the US.
In a note to their dealers, Sprint informed its staff to reply with “no comment” if asked whether or not the iPhone 5 will arrive on their network.
The memo, published on SprintFeed, states..
A recent Wall Street Journal article mentioned that Sprint is getting the iPhone 5. If you’re asked by a customer or just talking to friends or family members, you need to avoid making any comment about the iPhone and simply state “no comment”
The memo goes on to say..
If you are asked a direct question by a customer about Sprint getting the iPhone, you can simply say, “Yes, I saw a few of those reports. I don’t have any information to share”.
Finally, the memo asks staff to refer customers that are interested in knowing more to their official newsroom.
So, acknowledge the reports, say nada, and tell people to check out a news page for updates about something that nobody knows anything about. Mmm, okay.
It is widely expected that the iPhone 5 will launch concurrently on Sprint, Verizon, AT&T, and T-Mobile.
Since the news of the iPhone 5 coming to Sprint, the telecoms company have seen a 10% increase in stock value.