New 1 Week Record: 50 Million iOS and Android Activations, 1.76 Billion App Downloads Over Holiday

Posted in Apple News, iOS on 03/01/2013 by Chris Hauk


Flurry released stats today for app downloads worldwide for the 2012 holiday season, and the numbers are pretty amazing. The stats cover the time period of Christmas Day to New Years Day 2012.

Flurry, via 9to5Mac:

The final week of the year, between Christmas and New Year’s Day, grew by 65% over the early-December baseline, historically breaking through the largest single week record previously set during the same week of 2011.  While several weeks since late November delivered billion+ week download levels, the holiday week delivered a record-shattering 1.7 billion downloads… Looking forward to 2013, Flurry expects the trend of one-billion-download weeks to become the norm, and that the industry will surpass the two-billion download week during Q4.

Flurry had recently released stats for Christmas Day, which saw an amazing 332% increase over previous years, with 17.4 million new iOS and Android activations, and 328 million app downloads.


Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.