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Apple Analysts: An Unfortunate Rumor Mill Love Story

Posted in Miscellaneous on 15/02/2013 by Henry Taylor-Gill

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Yesterday was Valentine’s Day, but this is a very depressing love story I’m going to tell you about. It’s about so called ‘analysts’. Those who both use and create the Apple rumor mill. Why are they allowed to be called ‘analysts’? What do they actually analyse? The fact is, that most of them are merely ‘guessers’ and their opinion is no more valuable than yours.

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Today we had Gene Muster saying that sometime in the next two months Apple might announce something. I’m sorry, who pays millions of dollars to these guys for that type of crap? In the next few billion years, the world might end. Can I have my million?

OK, so there’s that approach. Make it as vague as humanly possible, so that you’re pretty much guaranteed to be ‘right’, even though anyone can say it.

Or, you can just constantly make bad predictions and continue to do so. I’d like to show you the track record of a certain Peter Misek. He is supposedly an expert analyst from Jefferies. From constant failed guesses as to when (or if) the Apple TV is going to be announced to an iPad 2 HD, the majority of his guesses have been wrong. Yet people still listen to him. *Facepalm*

Everyone can be an analyst, and there is absolutely no reason why we should listen to any so called ‘analyst’, because they will most likely be wrong. It’s not analysis. it’s guessing. Anyone can do it.

I would like to point out the exception is Ming-Chi Kuo (and possibly a few others), who does have a very good track record, which suggests that he does slightly more than guesswork.

Why such a thing as an Apple ‘analyst’ even exists will always be beyond me. It’s a guessing game, and one that most people seem to lose at.



  • AdamChew

    Spot on but the sad part to they will keep on going with their guessing games.

    And the tech writers at WSJ, Bloomberg, Reuters, Forbes will keep on churning out rumors and opinion pieces as news.

Henry Taylor-Gill

Author

Henry Taylor-Gill

Henry is a student who is a huge Apple fan, and has used their products since day one. He can remember how happy he was when he received the first iPod back in 2001 as a birthday present. He has an international background, having spent most of his life in France but he now lives in the UK. He is also a native French speaker and can also speak Spanish at a decent level. In addition to tech, Henry is an avid sports fan and has his own sports blog.