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Microsoft Puts a Holiday Spin on It’s MacBook Air-Bashing Surface Pro 3 Ads

Posted in Apple, Apple News, Mac on 17/11/2014 by Chris Hauk

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Microsoft has put a holiday spin on its most recent MacBook Air-bashing Surface Pro 3 television ad. The ad’s jingle, set to the tune of “Winter Wonderland,” points out the Surface Pro 3’s “superior” features, and winds up with the MacBook Air user asking, “Seriously, where can I get one?”


9to5Mac:

It certainly isn’t the first time Microsoft has put the Surface Pro 3 head to head with MacBooks in its advertisements. The company has been aggressively running the comparison ads poking fun at the MacBook’s lack of tablet-like features since it first compared the devices side-by-side live on stage at the introduction of its 12-inch Surface Pro 3 back in May.

Of course, it’s an “apples to oranges” comparison, as the MacBook was never designed to include those features. And if Microsoft’s sales of its Surface tablets are any indication, they’re not features consumers really want anyway. At least not in a Microsoft product.


  • TedJustfar

    Dear Microsoft,
    Please stop. You’re just making a fool out of yourself.

  • That commercial was literally stupid. Everyone will choose the best device to suit their own needs but they will also make their choice based on functionality, first impression and usually if it’s going to be an investment that will last while their check books recover from splurging this holiday season. MS needs to stop with these dreadful tacky Apple bashing commercials. It’s tacky and unoriginal. I personally love Apple for it’s design, superior operating system and the relationship OS X has with my iPhone, iPad and Apple TV. MS users probably feel the same way. MS should really try a groundbreaking approach and leave the comparisons between both brands to the home users.

Author

Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.