12-inch MacBook Helps Boost Apple’s June Quarter Notebook Shipments by 30%

Posted in Apple, Apple News, Mac on 10/08/2016 by Chris Hauk

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Apple’s notebook shipments for the June quarter of calendar year 2016 totaled an estimated 3.3 million, a nice bump up from the estimated 2.5 million in the March quarter. Market research firm TrendForce attributes the 30.3% quarter-to-quarter increase to the release of new 12-inch MacBook models in April.

12-inch MacBook Helps Boost Apple's June Quarter Notebook Shipments by 30%

Apple updated their MacBook lineup with faster Skylake processors, faster Intel HD graphics, faster PCIe-based flash storage, better battery life, and faster memory.

Apple’s MacBook shipments in the second quarter were up 30.3% versus the first quarter, placing the brand on the fifth spot of the half-year ranking. This shipment surge was generated by the release of an upgraded 12-inch model of the latest MacBook. TrendForce expects MacBook shipments to register sequential growth in the third and fourth quarter because Apple will also be releasing new products for both periods.

Apple took fifth-place in the June quarter’s notebook vendor rankings, unseating Acer for the fifth spot. Lenovo, HP, Dell, and ASUS took spots one through five respectively. Acer, Samsung, and Toshiba filled out the rest of the top eight positions. Apple’s improvements in the second quarter of 2016 wasn’t enough to offset a lousy first quarter, as Mac notebooks grabbed an estimated 7.9% first half 2016 marketshare, a 23.4% year-over-year drop.

(Via MacRumors)


Author

Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.