Consumer Survey Shows iPhone 8 Outsold iPhone X in Holiday Quarter

Posted in Apple News, iPhone on 23/01/2018 by Chris Hauk


A Consumer Intelligence Research Partners (CIRP) survey of 500 iPhone buyers between October and December shows Apple’s iPhone 8 outsold the flagship iPhone X model.

Consumer Survey Shows iPhone 8 Outsold iPhone X in Holiday Quarter


According to a Consumer Intelligence Research Partners of 500 iPhone buyers between October and December, 24 percent of purchasers picked up the iPhone 8, with the iPhone 8 Plus accounting for 17 percent of buys. The iPhone X held 20 percent of iPhone buyers in the two months it was available in the survey period, with every other model including the iPhone 6 family and iPhone SE holding down 39 percent.

CIRP says comparing 2017 sales with those tallied in 2016 is difficult:

“Comparisons to earlier launches are tricky at best. First, iPhone X wasnt available for the full quarter. The Apple model pie is further divided, as they now offer eight models, the most ever,” write CIRP co-founder Josh Lowitz. “Apple launched the new phones on a different schedule, announcing three new models at once, but delaying the launch of the most advanced and expensive one, iPhone X, for five weeks following the launch of iPhone 8 and 8 Plus.”

It should be noted that the survey includes data for October, and the iPhone X wasn’t released until November. This gives the non-X models an extra month of sales over the flagship’s two month sales period.


Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.