With all of the big dogs at play, who is the world’s most valuable consumer brand According to the BrandZ survey, that company is now Apple, with an estimated value of $153.3 billion. They’ve just scooted ahead of Google to become number one.
If you’d asked the guys behind the BrandZ survey at any point over the last four years, they’d have told you “Google,” but in 2011 their answer has changed. Apple is now the hottest property in terms of consumer goodwill, leading a pack that includes the likes of Coca-Cola, BMW, HSBC, and Disney.