A report from FreeWheel tells us that 80% of mobile video views occurred on iOS devices. The flashless iPhone & iPod each accounted for 30% of the share with a 20% share for both the iPad and Android (+ other) devices.
One of the “alleged” downfalls of iOS is its lack of support for Flash – a technology widely used for streaming video and providing rich media online. However, this report seems to finally bury those claims with video publishers opting to support iOS playback by other means.
Consumers viewing video on their mobile devices is small and is currently driven by Apple devices, which make up 80% of all video views between iPhones, iPod Touches and the iPad. This majority reflects the number of these devices in market and their early dominance in the smart- device sector.
The report also tells of the importance the iPad will play in video in coming years.
Though there are fewer than 20 million iPads in the global market right now (Apple statistics for Q1 2011) and many more iPhones and iPods, iPads currently make up 20% of all wireless video views. These tablets are clearly being used as digital video delivery devices.
Another small victory for Apple in the battle against Flash!