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UK Supermarket Builds iPad Docks Into Shopping Carts

UK Supermarket Builds iPad Docks Into Shopping Carts

According to The Telegraph, Sainsbury’s supermarkets in the UK will soon provide shopping carts with built-in iPad docks. The docks are intended to make it easier to customers to use their iPads while shopping.

While many shoppers will no doubt find this a wonderful convenience (iPad as a shopping list, yes!), I wonder somewhat about the cost-effectiveness of this move. The iPad holder will be able to told back and forth, and will even feature an on-board battery to charge your iPad and speakers to pump sound through.

Additionally, the new shopping cards are equipped with a sensor that tells you if you’re getting too close to a person or object and beeps to warn you to pay attention.

Personally, while I can see the convenience of this, I wouldn’t want to shop in a store where every customer was distracted by their iPad instead of paying attention to where they are going and what they are buying.

  1. Gareth says:

    Sainsbury’s has trolleys, not carts – this is the UK you know 🙂

  2. Next step… give the trolleys sensors to know where they are in the store and run an app on the iPad that can guide people around based on the shopping list they’ve entered into the same app. The app could display a running total of cost and even show which check-out line is the shortest.

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