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Anatomy of an Apple Rumor (Infographic)

Anatomy of an Apple Rumor (Infographic)

Apple’s product launches are always met with months (or even years) of rumors and speculation. This has certainly been the case with the upcoming next-gen iPhone, with the rumor mill operating at full speed in the past months. But where does that process begin? A new infographic from PC Magazine sheds some light on the situation.

Although these rumors typically start out as a mere whisper, an idea, or a small bit of hearsay or speculation, they spread like a pandemic, reaching a height of epic proportions in the media coverage surrounding Apple’s launches. The clever image below (click to expand) maps out the rumor process in all its detail: