A growing category of products called “Appcessories,” which are third party iOS device accessories designed to work with dedicated apps (like Square), may soon be getting a more prominent place on shelves at your local Apple Retail Store.
T3 reports that Jawbone vice president & head of special projects Bandar Antabi claims that Apple may expand its retail experience with an all-new section dedicated to app-connected accessories, such as Jawbone’s recently released UP fitness wristband.
According to the report, Antabi made the following statement:
Appcessories are going to play a significant role in the future of smartphones and applications. We will begin to see more and more companies integrate applications with accessories and other devices that can complement your smartphone experience. […] There is a lot of motivation for retailers to create specific appcessory sections within their storefronts to better promote this growing range of products.
Apple may in fact be well-served to ramp up their promotion of such products, as it would show customers new ways to use their Apple devices, and could significantly increase their profits on such products.
