Despite experiencing better sales than any other non-Apple tablet to date, Apple CEO Tim Cook noted that the Kindle Fire has failed to make any dent whatsoever in Apple’s iPad sales.
Cook stated in the companies quarterly earnings call yesterday that they hadn’t seen any slowdowns whatsoever in iPad sales following the launch of Amazon’s Kindle Fire, and that Apple doesn’t consider “limited function tablets” to even be in the same category as the iPad.
In response to a related question during the call, Cook stated:
We strongly believe in optimizing applications from day one to take advantage of the larger canvas. There are only a few hundred apps designed for the competition, versus more than 170,000 apps designed specifically for iPad. People who want an iPad won’t settle for a limited function tablet.
Apple has an excellent community of developers, and a far greater library of available apps than other devices. It would take a company with pretty amazing content arrangements and the ability to rally hordes of developers to their cause to make much of a dent.
Cook followed his comment by stating that Apple won’t be resting on their laurels any time soon – Apple is going to “continue to innovate like crazy,” and compete with any other tablet on the market by providing a better product.