Samsung (Update: RIM) Clutters Up Australian Apple Store With Hired Flashmob

Samsung (Update: RIM) Clutters Up Australian Apple Store With Hired Flashmob

Samsung’s past efforts at “let’s tick off iPhone users so they’ll buy our giant-assed phone with a 1990’s stylus” clearly hasn’t been enough to attract the attention of Apple’s customers. So just like the ex-girlfriend who “will not be ignored”, today Samsung sent a paid flashmob to Apple’s retail store in Sydney, Australia to try to “Wake Up” iPhone users.

Cult of Mac:

In what is undoubtedly Samsung’s most ridiculous move yet, it sent a coach load of people dressed in black to protest outside of an Apple retail store. The message, which was plastered on the side of the coach and on signs help by the mob, was clear: Wake Up!

This ridiculous “geurilla” campaign is thought to part of Samsung’s Galaxy S III marketing, which was put together by Australian creative agency Tongue. (Really?)

Marketing blog Mumbrella traced the campaign back to Tongue shortly after the news spread: “The ‘Wake up.’ campaign has also seen the words written on the bottom of Bondi Ice Bergs pool, as well as on a series of billboards placed around town. There was also a site takeover on news.com.au over the Anzac day holiday.”

Coincidentally, Australian blogger Nate “Blunty” Burr was at the store when the flashmob arrived, and captured some of the ridiculous chanting on video.

Update: Blackberry maker RIM Australia has announced that the campaign is theirs. In a statement earlier today they said, “We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”

  1. Bruno says:

    LOL In the video “Siri, wake me up with people yelling wake up” too-doo

  2. onehorn says:

    Samsung isn’t desperate.  And this is hilarious.  Lighten up, Apple fanboys. 🙂
    also LOL at “1990’s stylus” You do know you don’t NEED to use the stylus to use this phone, right? It’s a good phone with decent specs. Oh, wait. It’s an Android device; I forget. It’s obviously second-class.

    1. Lccburk says:

      While i usually take everything on this site with a grain of salt because of the heavy bias. I have to side with them on this one. It’s kind of a cheap publicity stunt. And the ‘stylus’ was a pretty idea too. Especially since they tried to tout it as some big innovation.

  3. Pupseek71 says:

     Samsung getting desperate

  4. Allanses5 says:

    How pathetic, cheap and low.
    The essential characteristcs that make Samsung….. well Samsung!

  5. Mr.Singh007 says:

    I bet you at least 70% of the ‘wake up’ bandits have iPhones

  6. JG says:

    It’s just like the rest of Samsungs marketing agains the iPhone.  A sad pathetic desperate ploy to get people to pay attention to and hopefully like the company and their product.  But again if that’s how Samsung wants to waste their money then more power to ’em.

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