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Apple is Breaking Production Investment Records, Why?

Apple is Breaking Production Investment Records, Why?

A report was released this morning detailing Apple’s investment in equipment and manufacturing during the most recent quarter. The investments are record breaking, and indicates that the company may be up to something.

9to5 Mac:

According to Asymco, Apple’s financial reports hint at even more future investments. The Cupertino, Calif.-based Company spent $1.3 billion in the last quarter, with another $2.5 billion needed over the next two quarters.

“Such numbers are hard to grasp. They are unprecedented not only for Apple but for almost any comparable company,” said Asymco’s Horace Dediu.

The graph displayed above shows the increase in Apple’s spending for “machinery, equipment, and internal-use software”. What could Apple have in the works that would require such an increase in investment?

Normally I’m not much for writing speculative stories such as this, but a spike in investments by Apple does seem to indicate something is going on. We’ve had reports today of a 3.95-inch display for the 6th-generation iPhone, we’ve also seen reports of Apple’s desktop and laptop lineups receiving significant updates, rumors of Apple’s entry into the television business seems to be floated every day. Any or all of these could be the reason for Apple’s investment spike.

What do you think? Is Apple investing heavily for the above reasons, or are they preparing to shake up a new market they way they have phones and tablets? What could they have up their sleeves? We’d love to hear what you think, leave us a comment in the area below.