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Apple In Talks With Foursquare for iOS 6 Maps Location Data

Apple In Talks With Foursquare for iOS 6 Maps Location Data

Social check-in service Foursquare may be serving up more than restaurant tips and reviews from your friends. According to the Wall Street Journal, Apple has been chatting it up with Foursquare Labs in recent weeks to mine location data for use with the less than popular Apple Maps.Foursquare may share location data with Apple Maps

It’s the data, stupid

Ever since Apple dropped Google Maps from iOS 6, there has been a shit storm of bad press because of bad location information. There have been inaccuracies such as missing streets and incorrect location data that could even cause travelers to get lost and die in the Australian outback. This could all change if Eddy Cue, Apple’s head of Internet Software and Services, writes a check for Foursquare’s location data. Apple already partners with Yelp for reviews and Tom Tom for road data – about 2 dozen providers in all – to guide iOS users to their destinations. Mapping is no easy task and Google has years of data compiled giving them a huge head start on Apple.

Adding Foursquare seems like a smart move since it would integrate several years’ of location data into Apple Maps. I would love to see my favorite check-in service gain a huge base with millions of iPhone users.

  1. MRonin says:

    If Apple were to buy TomTom and be able to mine Foursquare as well, they could catch up with Google a lot quicker. The actual technical issues with Maps were minor, it was lack of reliable data that got it in trouble. Though I’ve used it since I got my iPhone 5 and have only encountered one issue with directions at one of LA’s many clover leaf freeway intersections. The caveat to that being that none of the four different GPS systems I’ve used are able to successfully navigate those clover leaves.

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