A study of web usage from the holidays in North America saw the marketshare of Apple’s iPad fall 7.14% while the competition, Amazon, Samsung, and Google, gained a total of 5.5% during the same period.
The numbers, from ad network Chitika’s research arm Chitika Insights, were drawn from a sample size of hundreds of millions of smartphone and tablet ad impressions from Dec. 1 to Dec. 27, 2012. Data was measured across the U.S. and Canada only.
While Apple’s iPad, including the iPad mini and older generations of the tablet, took a substantial 7.14 percent hit during the nearly month-long period, the device is still leading the space by a wide margin with 78.46 percent of all traffic.
Second place was taken by Amazon’s Kindle Fire. The value priced tablet accounted for 7.51% of Chitika’s web impressions in December. The device made the largest holiday jump with a 3.03% increase in marketshare.
Samsung’s 7 and 10 inch Galaxy tablets grabbed the third position, as they finished up with a 4.38% piece of the pie, a 1.38% increase. Google’s Nexus 7 and Nexus 10 inched up 0.92% to take 2.04%.
Microsoft’s Surface continued to “just sit there” with a 0.17% increase to account for a 0.4% marketshare. The Surface is slowly creeping up to the level of RIM’s discontinued BlackBerry Playbook, which lost 0.02% to end the year with 0.68%.