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Blackberry CEO Says Z10 Is Sold Out, Stores Say They Have Plenty In Stock

Blackberry CEO Says Z10 Is Sold Out, Stores Say They Have Plenty In Stock

Oh, Blackberry. We know you want to come off like Apple, but it really isn’t doing you any good. After claims by CEO Thorsten Heins that models of the Z10 had sold out in the UK, it turns out that the main stores, including Phones4u, still have plenty in stock, The Daily Telegraph reports.

z10

Heins said:

White is sold out already. The black is hard to stock up again. It’s very encouraging.

The stores:

When the website Mobile News contacted the retailer’s customer services and two of its retail stores, all of them said the white handset was still in stock. One store in Leeds and one in Manchester said they had handsets available for immediate purchase and collection, with one saying they had “loads left”. Stores in London contacted by the Daily Telegraph said they had “plenty left”.

For me, it’s quite depressing when companies resort to this form of lowly marketing, and what is essentially lying. I used to respect Blackberry, I really did.

  1. steve says:

    then why did they announce that 55% of their 680 locations sold out ?

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