Fresh data provided by by ad network Chitika’s analytics arm Chitika Insights, shows that as of February 12th, web traffic from devices running iOS 6 reached 83.1% of all iPhones, iPads and iPod traffic in North America.
The new numbers represent a huge uptick in iOS device updates since the latest mobile operating system was launched in September of 2012. At the time, it was reported that iOS 6 was on 15 percent of compatible devices in just 24 hours. Follow-up reports noted the adoption rate ballooned to 60 percent after one month.
Apple released iOS 6.1.1 as an over-the-air upgrade on February 11th, 2013 – two weeks after the release of iOS 6.1. The quick release was due to problems encountered by some iPhone 4S users regarding cellular connectivity. With the latest update only going out to those iPhone 4S users, Chitika Insights examined how iOS 6.1.1’s release impacts the overall distribution of iOS traffic in North America.
Chitika Insights sampled 24-hours worth of ad impressions from millions of U.S. and Canadian iPhone, iPad, and iPod touch users observed through Feb. 12.