iPhone and iPad Remain The Most Desired Gadgets Among U.S. Teens – By a Huge Margin!

iPhone and iPad Remain The Most Desired Gadgets Among U.S. Teens – By a Huge Margin!

According to the latest market research (PDF link) from analysis firm Piper Jaffray, Apple’s popularity is continuing to increase significantly among teenagers – a key segment of the mobile market. The figures reflect the results of a survey of over 5,000 teens from various income levels, and reveal that 48% of U.S. teenagers already own an iPhone. Further, 62% of respondents said they planned to buy one as their next phone.

13.04.09-Piper_Teen

The good news for Apple doesn’t stop at the iPhone, either. The survey also revealed that 51% of teens currently own a tablet, with the iPad accounting for 62% of those. Teens who said they were planning to purchase an iPad also dominantly favored the iPad, with 68% reporting that they plan to purchase an iPad or iPad mini over an Android tablet.

piper_jaffray_teen_survey_apr13

While the numbers look great for Apple, things don’t appear so rosy for Android – while 59% of teenagers are planning to buy an iOS device (either a smartphone or a tablet), only 21% said they were likely to purchase an Android based device. The smartphone figures fare slightly better for Android – but the number is still only 23%, compared to 62% for the iPhone.

Needless to say, teenagers represent an extremely important segment of the consumer electronics market – after all, they are the next generation of consumers. If any game-changing shifts in power are likely to occur in the mobile sector, it will be directly due to their influence. Fortune has rounded up a few other key findings from the report:

  • 91% of teens say they plan to buy a smartphone for their next high-tech device, up from 86% last spring and 90% last fall
  • 59% of teens say they are likely to buy an iOS device (unchanged from fall) and 21% are likely to buy an Android device (was 20%)
  • Among high-income families, the iOS preference rises to 70%
  • 48% of teens already own an iPhone, compared with 40% last fall
  • 62% of teens plan on making an iPhone their next mobile device (flat vs. fall 2012)
  • 23% expect to buy an Android phone, up from 22% last fall
  • 51% already own a tablet, up from 44% last fall
  • Among teens who own tablets, 68% own iPads, down from 72%
  • 17% of teens plan on buying a tablet in the next 6 months (vs. 20% Fall 2012)
  • 68% plan to buy an iPad (54% full size/14% Mini)

Congrats, Apple! It looks like the market is ripe for the iPhone and iPad, at least in the U.S. As for Google and Android: Good luck out there!

Leave a Reply

Your email address will not be published. Required fields are marked *