If the Pulitzer Prize came with a trophy, the New York Times would need one huge trophy cabinet. This year it has triumphed again (the 112th time), winning the award for its iEconomy series, which explored corporate side with topics including production in China and tax evasion, Fortune reports.
Never mind that Apple’s competitors all outsource work, sidestep taxes, use patents as weapons and turn an even blinder eye to labor abuses in the Asian supply chain. The fact is, Apple — always a draw for readers — made a big, fat, easy target.
It seems pretty undeniable that the NYT did choose the topic because it would be popular, after all the fashion nowadays is for newspapers to take digs at Apple, be them in the US or abroad. However the NYT does have some really talented journalists, and in the ‘let’s have a dig at Apple’ category, the iEconomy series was right up there with the best articles.
Dan Egan from the Milwaukee Journal and Tony Bartelme were runners up. They published a report on Asian carp and other species invading the Great Lakes and factors driving up insurance bills respectively.
You can check out the whole series below:
Part 1: How the U.S. Lost Out on iPhone Work
Part 2: In China, Human Costs Are Built Into an iPad
Part 3: How Apple Sidesteps Billions in Global Taxes
Part 4: Apple’s Retail Army, Long on Loyalty but Short on Pay
Part 7: The Patent, Mighty as a Sword
Part 8: As Boom Lures App Creators, Tough Part Is Making a Living
Part 9: Signs of Changes Taking Hold in Electronics Factories in China