Nuance is working to bring a Siri-like experience to mobile advertising, as it has unveiled its new ‘Voice Ads’ mobile advertising platform. The platform will allow users to communicate with ads, and ask questions about the product being advertised.
Nuance, the company behind the voice recognition module now used in Apple’s Siri, today announced a new project to bring its voice recognition technology to the mobile advertising world. The basic concept of the new platform, which Nuance made available through an SDK for advertising companies, is to bring a two-way, interactive conversation to mobile ads.
As shown in the above video, ads that use the Voice Ads platform will allow users to converse with the ad in a Siri-like interaction.
By taking advantage of geo-location features available on mobile devices, (GPS and Wi-Fi), Voice Ads can also be set up to optimize ad targeting for individual users.
Nuance says that it will be partnering with a number of ad agencies and mobile advertising companies to create mobile ads that will use the platform. Partners include: Digitas, OMD, and Leo Burnett. There are also plans to distribute the ads to over “100,000 app publishers and hundreds of millions of consumers” via partnerships with mobile advertising firms Millennial Media, Jumptap and Opera Mediaworks.
To find out more about Nuance Voice Ads and to sign up to become part of the program, visit Nuance’s Voice Ads website.