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Apple Stores to Push Parallels Desktop/Windows 8 as a Mac for Business Solution

Apple Stores to Push Parallels Desktop/Windows 8 as a Mac for Business Solution

It’s been a continual struggle for Apple to push the Mac as a business machine. Let’s face it, in the enterprise, Windows is King, and has been for a long time. Now, Apple may have come up with a way to prove to potential business buyers that anything that can be done on a Windows machine can be done on a Mac.



Apple is pushing its business-focused Apple Retail salespeople to sell Macs to businesses currently running in Windows environments, according to Apple retail employees briefed on the new initiative. Apple Retail Stores, in their business/professional sections, will now have a 27-inch iMac prepared with the Parallels Virtualization Software and Microsoft’s Windows 8 operating system.

Select Apple Retail employees will be trained on Parallels Desktop, and Windows software. Special Parallels demos have reportedly been created for Apple Stores. The goal: To show businesses that currently use Windows that Windows-only machines can be replaced with Windows running in Parallels on a Mac.

While Apple has long heralded it’s machines ability to run Windows via Boot Camp, a solution that requires users to boot completely into Windows, with no OS X abilities present, Parallels allows users to run Windows alongside OS X, allowing them to run OS X apps at the same time as their Windows apps.

In addition to the new Mac in business push, Apple has also made moves to sell more iPhones in their retail stores, and has also recently started up a new business-focused iPad campaign.

  1. MRonin ⚜ says:

    I really wish they wouldn’t because as someone who deals with VM’s on Macs day in and day out, I can absolutely assure them that Parallels and a windows VM is NOT a panacea. It works great in 15% of cases, just OK in 80% of other cases, and not at all in the remaining 5% of cases.

    1. Chris Hauk Chris Hauk says:

      Just out of curiosity, what do you find the virtual machines have problems with? Thanks in advance…

      1. MRonin ⚜ says:

        Primary issues come between some MS Office products and certain other Windows based software and primarily the Adobe suites. The biggest issue being how memory, drive allocation, and cpu time slices are allocated between OS X/Parallels/Windows. Regardless of settings it’s a constant struggle with adjustments as programs are added, features changed, etc. All in an effort to keep Parallels/windows from bogging down or stalling all together the host Mac.

        There are also issues with mobile users where in you can’t use Blackshield / Anyconnect as a VPN solution on the Parallels/Windows side of things. The connection must route via the Mac OS side and frankly the token client on the Mac side are utter trash. The exception being if a mobile authenticator is used to generate the OTP for a VPN connection.

        Minor disk issues often lead to unstable or totally unusable VM’s. There are some Oracle apps that simply will not work under the Parallels/Windows VM that do work in a straight VMware virtual machine on non Apple hardware or on a physical windows box.

        In the end it’s livable to a large degree. While I wish to the heavens they wouldn’t push this solution, it’s workable but a total pain in the ass.

        However what would be better is for Apple to actually bring the enterprise market back into the fold. I sound like a broken record but what we DON’T need is our reps pushing iPhones and iPads. What we DO need are solid enterprise grade solutions and a standard business model for licensing software at the enterprise level. This idea of forcing businesses into the consumer mold is leaving a bad taste in the mouths of quite a few people, myself included. It makes it next to impossible for people like me to sell Apple and their product to the bean counters here. Something I have no choice but to do, so that my users have what they need to get their jobs done.

        1. Chris Hauk Chris Hauk says:

          Good stuff there. Thanks. I appreciate the info, and definitely see your point.

          1. MRonin ⚜ says:

            You’re welcome. I know some of it’s old ground and has been covered before. But if this is the solution that Apple is pushing there needs to be improvements on the part of Parallels and Apple to make it as painless as possible. They will never get any help from Microsoft so they need to do the work on their own, but I digress.

          2. Chris Hauk Chris Hauk says:

            Apple has been “getting serious” about business since I worked in an Apple Store back in 2010. It’ll be interesting to see if they actually make any serious moves.

          3. MRonin ⚜ says:

            I honestly doubt it. They had a good bit of momentum going with Xserve and the server variant of OS X is older than the desktop in terms of actual usage. They handled that momentum poorly and fumbled their way out of that market.

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