It’s been a continual struggle for Apple to push the Mac as a business machine. Let’s face it, in the enterprise, Windows is King, and has been for a long time. Now, Apple may have come up with a way to prove to potential business buyers that anything that can be done on a Windows machine can be done on a Mac.
Apple is pushing its business-focused Apple Retail salespeople to sell Macs to businesses currently running in Windows environments, according to Apple retail employees briefed on the new initiative. Apple Retail Stores, in their business/professional sections, will now have a 27-inch iMac prepared with the Parallels Virtualization Software and Microsoft’s Windows 8 operating system.
Select Apple Retail employees will be trained on Parallels Desktop, and Windows software. Special Parallels demos have reportedly been created for Apple Stores. The goal: To show businesses that currently use Windows that Windows-only machines can be replaced with Windows running in Parallels on a Mac.
While Apple has long heralded it’s machines ability to run Windows via Boot Camp, a solution that requires users to boot completely into Windows, with no OS X abilities present, Parallels allows users to run Windows alongside OS X, allowing them to run OS X apps at the same time as their Windows apps.
In addition to the new Mac in business push, Apple has also made moves to sell more iPhones in their retail stores, and has also recently started up a new business-focused iPad campaign.