A new study from CIRP, reported by Fortune, shows Apple winning three times as many smartphone customers away from Samsung as Samsung does from Apple.
Unsurprisingly, the biggest chunk of iPhone buyers – 42 percent – were upgrading from a previous iPhone, while the rest were split between those switching from other brands (around 30 percent) and those upgrading from a featurephone (26 percent) – with a handful of first-time cellphone buyers making up the rest.
The study also looked at the income levels of respondents and, probably to no one’s surprise, the income levels of iPhone owners tend to be higher.
Findings of interest from the CIRP report:
- 42% of Apple’s customers between July 2012 and June 2013 were upgrading from another iPhone
- 43% of Samsung’s customers had previously owned an Android phone, but not necessarily one made by Samsung
- Samsung drew more first-time smartphone buyers upgrading from so-called feature phones (37%) than Apple did (26%)
- Among buyers who switched brands, Apple took three times as many from Samsung (33%) as Samsung took from Apple (11%)
- Among switchers, Samsung drew more customers from HTC, Motorola, and Nokia while Apple drew more from Blackberry