The Apple Store-ing of Retail Continues: Take a Look at AT&T’s New-Look Stores

The Apple Store-ing of Retail Continues: Take a Look at AT&T’s New-Look Stores

The Apple-ization of retail continues as AT&T’s stores are getting a big makeover. The new look will be getting a nationwide rollout, and will feature plenty of wood, products to play with, and no check-out counters. (Is this all sounding familiar to you yet?)



Instead, workers with tablets will be able to help customers face-to-face throughout the store.

“Transactions belong on the Web, and interactions belong in the store,” AT&T retail head Paul Roth said in an interview.

Roth stated that the company paid particular attention to how the web has changed retailing. “The next 10 years of retail are going to be very different than the last 100, and that’s primarily to the growth of the Web,” Roth said.

Transactions will be largely done over the internet, the store will be the place to come to see and touch products, and get personal attention. (I repeat, is any of this sounding familiar?)

Over time, AT&T plans to remodel all of its stores to reflect the new look. An employee only store with the new look is already open on the company’s campus in Atlanta, and the first public store will open soon in La Grange, IL. 15 to 20 redesigned stores are planned for before the end of the year.

“We believe we have the winning formula, and we are going to start rolling it out,” Roth said.

  1. 459417 415898Hello! I just now would like to supply a massive thumbs up for any fantastic data you can have here within this post. We are coming back to your weblog post for further soon. 266059

  2. 266402 961518Respect to internet site author , some great selective information . 478669

  3. 170522 996510This really is excellent content material. Youve loaded this with helpful, informative content that any reader can realize. I enjoy reading articles that are so really well-written. 424721

  4. 368330 515667Hi there! Good post! Please do tell us when I could see a follow up! 257825

  5. 297381 959908No much more s . All posts of this qaulity from now on 169512

  6. Esport says:

    403783 867336I just could not go away your site prior to suggesting that I truly enjoyed the normal data an individual supply to your visitors? Is gonna be again continuously as a way to have a look at new posts 466939

  7. eco-grzanie says:

    533261 46917In the event you have been injured as a result of a defective IVC Filter, you ought to contact an experienced attorney practicing in medical malpractice cases, specifically someone with experience in these lawsuits. 634775

  8. buy fullz says:

    77630 184765I got what you intend, saved to bookmarks , very decent web internet site . 452553

Leave a Reply

Your email address will not be published.