AdAge reports that popular music platform Vevo is working on a channel for Apple TV. The channel will offer 24/7 music videos, and will most likely be ad-supported.
Vevo already offers a free iOS app that plays short ads between videos.
On the Apple TV, Vevo will probably create an experience akin to Vevo TV, the company’s free, round-the-clock internet station that shows music videos and is supported by ads.
Apple has been reaching out as of late to content suppliers, recent channels added to the Apple TV apps lineup include HBO GO and ESPN.