Apple was named the most-innovative company for the ninth year in a row. The Cupertino firm topped a survey of senior executives polled by Boston Consulting Group.
South Korea-based rival Samsung was No. 2 and Android’s Google was listed as No. 3. Microsoft and automaker Toyota rounded out the top five…
“But measuring innovation remains difficult, and BCG doesn’t ask survey respondents to explain exactly how they’re defining it,” reports the Wall Street Journal.
The survey polled 1,500 senior executives for their opinion of the most-innovative companies outside their industry.
Three-year stock performance, revenue and margin gains were considered by participants.
Other tech firms that made the top 20 include IBM (#6), Amazon (#7), Sony (#11), Facebook (#12) and HP coming in at #16.