New Poll: Apple Could Sell as Many as 10M ‘iWatches’ in First Year of Availability

A new poll suggests that Apple could sell an ‘iWatch’ to as much as 4% of current iPhone owners. That means the company could sell as many as 10 million wearable devices in just the first year on the market.

AppleInsider:

Investment firm Piper Jaffray surveyed 799 U.S. consumers about Apple’s rumored wrist-worn device and concluded that an “iWatch” could have a penetration rate of between 2 and 4 percent among iPhone owners. With an estimated user base of 293 million iPhone owners, that would translate to between 5 million and 10 million sales in the first year, analyst Gene Munster said.

“While we do not view the watch as a likely needle-mover for Apple in terms of revenue in 2014, we put it in a similar category as the television in that it could demonstrate Apple’s ability to innovate (good for the multiple) and potentially lead to a more meaningful new product category in wearable tech,” Munster wrote.

Survey participants were asked if they would purchased an iPhone-connected watch at a price of $350. 12% replied they would be interested at that price.

Munster noted he pushed his estimated adoption rate downward a bit, as even though a consumer may be interested in a product, they may not actually buy it.

By selling 7.5 million ‘iWatches” in the first year, the midpoint of Munster’s prediction, Apple would bring in an additional $2.6 billion in revenue and $790 million in profit in 2014.

Chris Hauk

Chris is a Senior Editor at Mactrast. He lives somewhere in the deep Southern part of America, and yes, he has to pump in both sunshine and the Internet.