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CEA to Hold iBeacon Scavenger Hunt at 2014 International CES

CEA to Hold iBeacon Scavenger Hunt at 2014 International CES

Headed to the Consumer Electronics Show (CES) next week? Don’t forget to download the CES Mobile apps for iOS and Android, or you’ll be missing out on the chance to play in a scavenger hunt powered by Apple’s iBeacon technology that will be held by the show’s organizer, the Consumer Electronics Association (CEA).

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CEA Press Release:

Attendees at the 2014 CES who download the CES Mobile App on iOS or Android devices will be encouraged to explore all areas of the show through the scavenger hunt and will collect badges for each iBeacon they encounter. Specific scavenger hunt instructions are included in the CES App. The first three verified players who collect all of the available badges will be rewarded with a special prize from CES […] A limited number of prizes will be available for others who complete the hunt throughout the week.

Prizes for the first three players to collect all of the iBeacon badges include tablets, fitness bands, press bags, and more.

iBeacons are low-energy, short range, Bluetooth transmitters that can notify mobile devices when they come within 100 feet of the beacon. This proximity awareness can be used to offer relevant promotions and discounts, offer indoor navigation, automatic ticketing, and more.

CEA is partnering with Radius Networks Inc. and Texas Instruments to conduct the scavenger hunt. The devices being used for the hunt are Radius Networks iBeacons using Bluetooth® low-energy technology from Texas Instruments (TI).

“This is one of the coolest proximity-aware apps we have worked on,” said Marc Wallace, CEO and cofounder of Radius Networks. “This is also one of the first, tangible applications that leverages iBeacon technology. And it is a great example of how iBeacon technology is not just about advertising as it is about bringing new and innovative solutions to the marketplace. We are very excited to be a part of it.”

“This scavenger hunt is yet another innovative use of Bluetooth low-energy beacons,” said Oyvind Birkenes, general manager, Wireless Connectivity Solutions, TI. “We are delighted that our Bluetooth low-energy SensorTag is being used to demonstrate one of the many inventive and beneficial use cases for beaconing technology.”

Apple iBeacon technology have been used in Apple’s own retail stores, and in Macy’s department stores, where they are used to automatically offer product and sales information to customers, and Major League Baseball has plans to integrate the technology in their stadiums to enhance the fan experience.

The Consumer Electronic Show 2014 runs from January 7 – 10, 2014 in Las Vegas, NV.

The 2014 International CES mobile app for iOS is available FREE in the App Store. [DIRECT LINK]