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Apple ‘Your Verse’ Mini Site Adds Mountain Climbing ‘Verse’

Apple ‘Your Verse’ Mini Site Adds Mountain Climbing ‘Verse’

Apple’s “Your Verse” iPad mini site has had a new “verse” added to it on Tuesday. The new story highlights the iPad’s use in professional mountain climbing.



Following up on the underwater exploration vignette that launched alongside the “your verse” TV ad, Apple’s latest post shows how mountaineers Adrian Ballinger and Emily Harrington use the iPad to navigate the world’s highest peaks.

Apple explains how the pair uses the iPad and the Gaia GPS topography app to plan their climbs, study the terrain, decide which routes to take, and decide on spots to camp.

“Five years ago, it was hard to even get a paper map of these places,” Ballinger said. “Now with the iPad it’s remarkable how much we can plan ahead.”


Harrington and Ballinger also use the tablet to blog and post photos via social media. The iPad’s GPS capabilities also helps the pair verify their climbs for government agencies and mountaineering organizations.

The site chronicles how the iPad is used in almost every stage of a climb, from base camp to the summit. At each stage of the climb, the duo reduce the gear in their packs, as the climb becomes more difficult due to decreasing oxygen levels. By the end, they’re carrying only the most essential tools, and the iPad makes it all the way to the top.