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The Apple Laserwriter – Apple’s Foot in The Door With Creatives, 30 Years Ago

The Apple Laserwriter – Apple’s Foot in The Door With Creatives, 30 Years Ago

While today we take things such as graphical displays, photo and graphics editing apps, and high resolution laser printers for granted, 30 years ago the computing world was low resolution, command prompt driven, and dot-matrix printed. And then came Apple’s Mac, and a “little” thing called the Laserwriter…

Gizomodo:

This video describes how the Apple Laserwriter—a printer, of all things—cemented Apple as the hardware supplier of preference for anyone creating beautiful content. Steve Jobs invested heavily in printing hardware, and in turn carved out a niche for Apple that, broadly speaking, remains unchallenged today. 

The video will only take you about 12 minutes to watch, and it’s time well spent.