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Apple Redesigns Its Environmental Responsibility Website – Includes Video Narrated by Tim Cook

Apple Redesigns Its Environmental Responsibility Website – Includes Video Narrated by Tim Cook

Just ahead of Earth Day, Apple has redesigned its Environmental Responsibility website with all new content confirming the company’s dedication to environmental responsibility when it comes to the operation of their business.

MacRumors reports the updated website features a new “Better” video, (as seen above), narrated by Apple CEO Tim Cook which lays out the company’s environmentally friendly values. 

Apple is now very close to powering all of its facilities with renewable energy, with both its corporate office and data centers now at 94% and rising. 

Lisa Jackson, Apple’s vice president for environmental initiatives, recently gave Wired an exclusive tour of the company’s newest data center in Yerington, Nevada. Jackson monitors the progress of Apple’s renewable energy initiative, and spreads the word about the program.

“No one can ever claim again you can’t have a data center that runs on 100 percent renewable,” says Jackson. “Once those proof points are out there, it makes it easier for policies to follow.”

While Apple does use wind and hydroelectric power in many of its facilities, it is relying on solar power for its Nevada facility. Apple is building out solar arrays in Nevada on a 134-acre field. The array will generate approximately 20 megawatts of power upon its 2015 completion. The remaining power for the project will be supplied by geothermal energy.

  1. Anthony Snyder says:

    And this is why Apple is not just another giant corporation. Even though they may not be ahead of the game in terms of software or design, they focus their marketing efforts and design and manufactoring efforts in more than just the final product. Other companies such as Samsung and LG may also be doing this on the side but Apple is te only company to present this front and center on their website and YouTube channel.

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