Apple is running an ad to honor Earth Day in newspapers across the UK that also appears to take a gentle jab at arch-rival Samsung’s alleged copying of Apple devices.
The ad, which comes with a headline stating “There are some ideas we want everyone to copy,” includes two paragraphs that allude to the company’s ongoing patent trial with Samsung. Apple notes that there is “one area” where the company “encourages others” to imitate, calling for initiatives that are similar to its recent environmental efforts.
The ad reads:
“There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. We’d be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.”
Apple and Samsung are currently embroiled in their second California legal battle over patent infringement. Apple is looking to collect $2 billion in damages from Samsung, while Samsung has stated that it only owes Apple $40 million over alleged patent infringement. The trial is expected to conclude, and be handed over to the jury for deliberations sometime this week.