• Home
  • iPhone
  • News
  • NYC Bars to Use iBeacon for ‘BeaconCrawl” Promotion

NYC Bars to Use iBeacon for ‘BeaconCrawl” Promotion

NYC Bars to Use iBeacon for ‘BeaconCrawl” Promotion

Developers and companies continue to find interesting new uses for Apple’s iBeacon technology. An upcoming event in New York City will use the technology to direct participants on a Lower Manhattan “pub crawl” via location-based notifications sent to their iPhones.



The upcoming “BeaconCrawl” scheduled for May 20 plans to “gamify” the experience of a pub crawl — a social event where attendees traverse as a group from one bar to the next for drinks and conversation. But the BeaconCrawl event plans bring an interesting tech twist, relying on an App Store application and wireless location-based iBeacons that will provide information and hints to participants.

An official BeaconCrawl app will be offered in the iOS App Store starting May 2nd. The app will send push notifications to users containing special instructions. The even will include “secret locations” where “special drinks” and discount offers will be available to participants.

Users will also win points by accomplishing certain tasks while participating in the crawl. The points can be redeemed for deals at bars and restaurants. Users will also be able to share photos and updates associated with the event via the app.