“Shapow!” is the sound the camera makes on the new iPhone 6 Plus, at least that’s what Justin Timberlake claims in one of two new iPhone commercials the popular performer is featured in, along with Tonight Show host Jimmy Fallon. Oh, and the iPhone 6 Plus? “HUGE!”
The first ad, continuing the “Bigger than bigger” tagline Apple has introduced for the new 6 and 6 Plus is titled “Huge”, and shows both new devices as Fallon and Timberlake talk off-camera about how big the new iPhones are. While Fallon concentrates on “huge” new features like the Health app, Timberlake repeatedly exclaims about how the phones are “HUGE!”.
The second ad, “Cameras,” has the same pair discussing new camera features like time lapse, 240 frames per second slo-mo video and image stabilization for video. That’s where Timberlake’s “SHAPOW!” sound effect comes in.
The ads are the latest in a new series of ads starring Fallon and Timberlake. Apple announced on Monday that the new iPhone 6 and iPhone 6 Plus handsets combined to sell a record 10 million units over the three-day weekend period.