Electronic Arts Sees Gaming Promise in the Apple Watch

Electronic Arts Sees Gaming Promise in the Apple Watch

It’s possible that some day soon, you might be looking at your Apple Watch trying to decide your next play in Madden NFL Football, or plotting your next move in Plants vs. Zombies.

Apple Watch

In an interview with Frank Gibeau, head of Electronic Arts’ mobile game efforts, spoke with CNET about his impressions about Apple’s devices, and what they mean for the video game industry.

Gibeau says Apple’s new phones, with their A8 processor, Retina graphics, and the capabilities that Metal brings to the device, along with the up to 128GB of storage that will now be available, Apple is bringing the iPhone on par with next-generation consoles.

But what does he think about the new Apple Watch?

“One of the things we’re intrigued with in the mobile division is seeing wearables emerge as a gaming platform. We think we’re in the early stages of that, if you look at Oculus and its relationship with Facebook, and Google Glass. Now with Apple’s big announcement with the watch, there’s a trend here where wearables are going to increase in performance, capability and unique functions over time that we believe will enable gaming experiences.”

“In fact, we have two teams prototyping wearable experiences that are not only standalone, but also some ideas where you can actually use the fitness component in the watch that can unlock capabilities in the game that might be on your iPhone. Or you could do crafting or some other auction trading on your watch that goes back into your tablet game that you might check out later when you get home.”

Gibeau says while EA that it’s clearly “early days” for the Apple Watch, the emergence of another gaming platform is compelling for the firm.

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