Teens Still Love The iPhone and iPad, Not So Excited About The Apple Watch

Teens Still Love The iPhone and iPad, Not So Excited About The Apple Watch

A new survey shows that while Apple’s iPhone and iPad remain the most popular devices among teens, interest in the upcoming Apple Watch has actually dropped in the last 6 months.



Apple’s iPhone continues to grow in popularity with U.S. teenagers, according to Piper Jaffray analyst Gene Munster’s latest semiannual teen survey, which asked approximately 7,200 teens with an average age of 16 years about their device usage habits and future buying plans.

The survey showed 67% of the teens surveyed owned an iPhone, up from 61% in the Spring survey. As for what phone they’ll likely buy next, 73% of teens replied “the iPhone.” The iPhone’s increases in ownership came at the expense of Android, which lost five percentage points since the last survey. It should also be noted, the survey was taken before the introduction of the iPhone 6 and iPhone 6 Plus, so iPhone usage among teens has possibly┬áincreased since the survey was taken.

Among tablet owning teens, iPad ownership remained stagnant at 66%. However, 60% of respondents plan to choose an iPad Air or iPad mini when it comes time to choose a new tablet. Android tablets saw a drop in user numbers.

Apple’s upcoming watch didn’t rate much interest amongst the younger set, with only 16% of teens expressing interest in buying one when it becomes available, down one percentage point from the Spring survey. The survey was conducted before the Apple Watch announcement, so interest in the wearable device may have increased since time of the survey.