Research firm Kantar Worldpanel ComTech’s latest smartphone data shows Apple gaining marketshare with the iPhone 6 and iPhone 6 Plus virtually everywhere in the world that Kantar tracks the data.
Kantar’s latest sales data through the end of November 2014, published on Wednesday, found that the iPhone 6 and iPhone 6 Plus led to gains for Apple in every single market tracked, except Japan.
Samsung took a big hit from Apple’s success, as the South Korean firm saw its marketshare drop in both the U.S. and Europe. The Android platform as a whole saw its share drop in the U.S. and most parts of Europe.
Kantar says the iPhone accounted for 47.4% of sales in the U.S., a 4.3 percentage point increase from the same period in 2013. Kantar numbers show the iPhone 6 alone grabbing 19% of total U.S. smartphone sales, with AT&T taking 57% of all iPhone sales.
Meanwhile, Android sales fell 3.2 percentage points in Europe’s biggest markets: Britain, Germany, France, Italy and Spain. Android market share in Britain dropped 6.7 percentage points, in the face of Apple’s jump to 42.5% of U.K. sales.
Apple’s market share in China inched up 1.1%, giving the iPhone an 18.1% piece of the pie there.
Japan was the only market where Kantar found that Apple didn’t grow market share, likely hurt in comparison by a significant 2013 sales boost when Apple finally added NTT DoCoMo as a carrier partner.
