With the release of the Apple Watch looming on the horizon, it was bound to happen. Mobile advertising platform TapSense has announced the first ad platform for Apple’s new wearable.
TapSense mobile ad exchange announced this week the debut of the first programmatic ad platform for Apple Watch. Its software development kit includes tools for app developers, brands, agencies, and marketers.
The key feature of the platform is hyper-local targeting, which TapSense says is a natural fit for ads in wrist-based apps. Using the GPS capabilities of a connected iPhone, the platform will be able to offer location-based offers form local merchants.
TapSense is also including Apple Pay integration, which will allow users to redeem coupons and offers directly from their Apple Watch.
The company also says their SDK will allow interactive experiences, going beyond traditional web banners by supporting Apple’s WatchKit developer tools, including watch faces, glances, and full-screen ads.
“… Developing an app for the watch is the same as writing any iOS extension,” said Amit Manjhi, co-founder & CTO of TapSense. “We can’t wait to see all the cool apps that developers build and how they leverage the TapSense platform for Apple Watch.”